45+ Brands That Work With Influencers (Micro and Macro)

The brands that work with influencers most often are not only the famous names. Software, audio, nutrition, home, beauty, gaming, and travel brands sponsor hundreds of creators, and many of them work with small channels as well as large ones. This list covers 46 of them: eleven brands known for working with Instagram and TikTok creators, then 35 grouped by niche using YouTube sponsorship data. Many of those data-ranked brands also work with Instagram and TikTok creators: the creator programs of Ana Luisa, Factor, and Insta360, for example, accept creators from both platforms. For each one, you will see what its creator deals usually look like, the kind of channels it has sponsored, and the most realistic route to a paid partnership.

Quick picks: where to start

Not sure where to start? Find your situation in this table, then jump to the brand's entry.

Brands known for working with Instagram and TikTok creators

These eleven brands work mainly on Instagram and TikTok, so they do not show up in YouTube sponsorship data, but they come up again and again in creator roundups. Each screenshot shows a recent post where the brand features a creator. The 35 brands after them are ranked with CreatorsJet's YouTube sponsorship data.

Gymshark

The fitness apparel brand grew with gym and fitness creators, and still features athletes and creators across its Instagram.

• How to work with them: its athlete program is invitation-only, with no follower minimum. The partnerships team scouts creators itself, so consistent training content that tags the brand is the realistic way onto its radar.

e.l.f. Cosmetics

The affordable makeup brand regularly reposts beauty creators' tutorials and credits them in the caption.

• How to work with them: there is no public creator or affiliate page. Tag the brand in your makeup content, and use the social option on the e.l.f. contact form to pitch.

Canva

The design platform co-posts with UGC creators who show its features in short tutorials.

• How to work with them: apply to the Canva Creators program to earn royalties when people use your templates. Its Canvassador affiliate program is closed to new applications, so sponsored content starts with a pitch.

Glossier

The beauty brand features creators wearing its products in everyday routines and street content.

• How to work with them: there is no public program on its website. Partnership pitches go to the business and partnerships contact on the Glossier contact page.

Poppi

The prebiotic soda brand works with lifestyle creators on paid posts, tagged #ad, and runs a paid college ambassador program.

• How to work with them: apply through the Poppi creator portal on Onbrand. Students can also join its paid college ambassador program, which has no follower minimum.

Paula's Choice

The skincare brand runs paid collaborations with creators, tagged #paulaschoicepartner, often as Collab posts that appear on both profiles.

• How to work with them: paid partnerships go through its influencer team, so pitch with skincare content that explains ingredients and results. The Paula's Choice affiliate program runs on Commission Junction and pays commission only, starting at 7%.

Princess Polly

The fashion brand works with creators in Australia, New Zealand, the US, Canada, and the UK, and features them across its feed.

• How to work with them: fill in the Princess Polly collab application, which has no follower minimum for public accounts. It also runs an affiliate program and a college ambassador program for students.

Pixi Beauty

The skincare and makeup brand co-posts with beauty creators, including visits to its boutique.

• How to work with them: apply to the Pixi Ambassador Program, which reviews applications from creators who want to feature its products.

Wispr Flow

The AI dictation app works with productivity and tech creators on Collab posts, often with a free Pro trial for their audience.

• How to work with them: apply to the Wispr Flow affiliate program, linked from its website, which pays 25% of each sale for a year. Sponsored posts like this one start with a pitch to its partnerships team.

Bubble

The Gen Z skincare brand features creators in its own videos and credits them in the caption.

• How to work with them: apply to the Bubble ambassador program, whose members test products, appear in brand content, and join events. Students can also join its campus program at more than 500 universities.

Mejuri

The jewelry brand co-authors Collab posts with fashion and lifestyle creators, so the post appears on both profiles.

• How to work with them: apply to the Fine Crew ambassador program, which runs gifting campaigns with creators, from the Mejuri contact page. The same page links to a separate affiliate program.

How these brands were chosen

The 35 brands in the niche sections come from the CreatorsJet sponsor database, which detects sponsorships in the videos of about 22,000 YouTube channels. Brands were ranked by the number of different creators they sponsored, then filtered to keep only brands with recent sponsorship activity and a fit for creator audiences. Legal services, gambling, and debt products were left out.

Every creator count and channel example in the entries below comes from that sample of tracked channels, not from a brand's full partner list. The entries also say whether a brand is open to smaller channels or leans toward large ones:

• Open to smaller channels. At least 15% of the creators it sponsored have fewer than 100,000 subscribers.
• Leans toward large channels. At least 35% of its creators have more than 1 million subscribers.
• Mostly mid-size. Everything in between, usually with most partners in the 100,000 to 1 million range.

These profiles compare brands with each other, not with every creator on YouTube. A brand that works mostly with mid-size channels can still say yes to a 20,000-subscriber channel with the right audience.

Which brands work with smaller creators?

Not every brand on this list works with creators of every size. Based on the YouTube sponsorships tracked in the CreatorsJet sponsor database, the chart below shows the share of each brand's sponsored creators with under 100,000 subscribers, between 100,000 and 1 million, and over 1 million.

DJI, UGREEN, and Holafly stand out: about a fifth of their sponsored creators have fewer than 100,000 subscribers. HoYoverse and Rocket Money lean the other way, with a third to half of their partners above 1 million. If your channel is still small, start with the brands at the top of the chart and keep the ones that lean toward large channels for later.

Source: sponsorships detected in YouTube videos across about 22,000 channels tracked by CreatorsJet, for brands with recent sponsorship activity. Tracked channels skew toward larger creators, so the shares compare brands with each other and do not describe Instagram or TikTok.

Tech and creator tools

Software brands sponsor creators because a tutorial or review shows the product in use better than an ad can. Many of them also run affiliate programs, but those pay commission only. The paid YouTube integrations are handled by their partnerships teams, so a direct pitch is usually what leads to a real deal.

Skillshare

CreatorsJet has detected Skillshare on about 650 tracked channels, many of them far from huge: a book channel with about 120,000 subscribers, a video editing trainer with about 140,000, and a personal finance channel with about 90,000. The format rarely changes: a one-minute segment about a class, plus a link that gives viewers a free month.

• How to work with them: there is no public sponsorship application, so pitch the partnerships team with your audience and a video idea. The affiliate program on Impact pays commission only: use it as side income or proof, not as the deal itself.

Squarespace

Squarespace has sponsored about 100 tracked creators, mostly mid-size and in very different niches: a houseplant channel with about 200,000 subscribers, a film photography channel with about 290,000, and several comedy podcasts. The deal is almost always a personal link plus 10% off a first website or domain.

• How to work with them: there is no public influencer program, so paid integrations start with a pitch to the marketing team. The affiliate program pays per new subscription.

Shopify

Shopify leans toward large channels: about 40% of its roughly 80 tracked creators have more than 1 million subscribers. Its mid-size partners are often sports podcasts with 180,000 to 190,000 subscribers, and each sponsored segment points to a free trial on a personal link.

• How to work with them: pitch the partnerships team with a clear angle for an audience that might sell online. The affiliate program pays commission on new merchants only.

Adobe

Adobe is open to smaller channels and has sponsored about 50 tracked creators, mostly people who use its tools in their own work, like a filmmaking and travel channel with about 80,000 subscribers. Many deals are trial links rather than full integrations.

• How to work with them: apply to the Adobe Express Ambassador Program. Tiers start at 10,000 followers, with at least one paid challenge per month.

Notion

Notion is open to smaller channels: about one in five of its roughly 100 tracked creators have under 100,000 subscribers, from a small-business tools channel with about 80,000 to a productivity author with about 360,000. Creators usually show their own workspace, then share a personal link.

• How to work with them: the affiliate program is closed to new members, so the route is a pitch. Make a few useful Notion videos or templates first, then send the results.

NordVPN

NordVPN has sponsored about 150 tracked creators, mostly mid-size and in varied niches: crypto analysis channels with 45,000 to 160,000 subscribers, a cricket podcast with about 60,000, and a Star Citizen channel with about 210,000. Any audience that spends time online is a fit.

• How to work with them: apply to the NordVPN influencer program for YouTubers, podcasters, and streamers, which comes with a promo code and an account manager.

Audio, cameras, and electronics

Gadget brands need people to see a product working in real life, so they sponsor reviewers, filmmakers, travel creators, and lifestyle channels. Several of them send free products first and pay for content later.

Raycon

Raycon has sponsored about 550 tracked creators, mostly mid-size gaming, commentary, and hobby channels, like a League of Legends channel with about 80,000 subscribers and a car restoration channel with about 330,000. Deals use a personal link with around 20% off, and talk-heavy channels do especially well.

• How to work with them: email the team listed on Raycon's partnerships page. Applications are reviewed at the start of each month.

Anker

Anker is open to smaller channels and has sponsored about 150 tracked creators, from a home gym equipment reviewer with about 175,000 subscribers to travel channels. It is product-first: a charger or power station sent for review, then sponsored launches with a tracked link.

• How to work with them: in the US and Canada, apply to the SuperChargers creator program. It sends free products with no follower minimum and can lead to paid collaborations.

Insta360

Insta360 has sponsored about 150 tracked creators, mostly mid-size channels that film in motion, like a bike review channel with about 230,000 subscribers and a bush pilot with about 380,000. Deals are gear-first, so action and travel footage has an edge.

• How to work with them: apply to Insta360 Rising Talents for free gear, commission, and monthly rewards. It asks for at least three Insta360-shot videos a month, with no follower minimum.

DJI

DJI is one of the brands in this list most open to smaller channels: about a fifth of its roughly 80 tracked creators have under 100,000 subscribers, like a drone channel with about 90,000. Most deals are tracked links, with paid campaigns around product launches.

• How to work with them: reviews that show your audience and footage quality are what get you noticed by its marketing team. The DJI affiliate program is open in more than 46 countries, but it pays commission only.

Samsung

Samsung is open to smaller channels: about a fifth of its roughly 50 tracked creators have under 100,000 subscribers, mostly tech reviewers. The typical deal is a device sent for an extended review, plus affiliate links.

• How to work with them: its US and Canadian creator rosters are invite-only, so consistent reviews of its devices are the way in. Some regions run public programs, such as the UK affiliate program.

UGREEN

UGREEN is open to smaller channels: about a fifth of its roughly 80 tracked creators have under 100,000 subscribers, mostly tech reviewers like a NAS and storage specialist with about 200,000. Deals follow launches: a product sent for review, then a tracked link with a launch discount.

• How to work with them: pitch the marketing team ahead of a product launch. The UGREEN affiliate program pays up to 15% commission, and NAS owners can also join its NAS creator program.

Bambu Lab

Bambu Lab, one of the most popular 3D printer brands, has worked with about 120 tracked creators, 17% of them under 100,000 subscribers, like a Star Wars prop maker with about 18,000. Most deals are affiliate links to printers and filaments rather than paid sponsorships.

• How to work with them: there is no public creator application, so pitch the marketing team with your printing content. Its affiliate program runs through Awin, and designers can earn rewards on MakerWorld, its model-sharing platform.

Health, nutrition, and wellness

Supplement, drink, and wellness brands rely on creators who use the product daily and can talk about it credibly. Podcasts and fitness channels are their core partners.

AG1

AG1 has sponsored about 450 tracked creators, mostly mid-size channels with loyal audiences, like a trail runner with about 190,000 subscribers and an outdoor adventure channel with about 145,000. Small channels are rare, and the sponsored segment is usually personal, with a link to a first-order discount.

• How to work with them: pitch the partnerships team for paid integrations. Creators in the US and Canada with at least 3,000 Instagram followers can also join the AG1 creator affiliate program.

LMNT

LMNT has sponsored about 150 tracked creators, almost all above 100,000 subscribers and active on camera: a powerlifting channel with about 225,000, an elite runner with about 140,000, and a homestead channel with about 320,000. The offer is a free sample pack with any purchase.

• How to work with them: there is no public creator program. Pitch directly once LMNT already appears naturally in your training or outdoor content.

HOLY

HOLY, the European name on this list, has sponsored about 150 tracked creators, mostly in Germany, France, and Poland, like a Warhammer lore channel with about 75,000 subscribers and Polish gaming news channels with up to 130,000. Deals use a personal code, usually 10% off.

• How to work with them: apply to the HOLY partnership program. You need to be 18 or older and reach one threshold, such as 3,000 average YouTube views or 100 average Twitch viewers.

Food and home

Meal delivery, grocery, sleep, and home office brands sell products people use every day, which makes them a natural fit for routine, lifestyle, fitness, and productivity content.

Factor

Factor has sponsored about 300 tracked creators, and few are food channels: a car restoration channel with about 330,000 subscribers and a gaming podcast clip channel with under 15,000 have both run its sponsored segments. The offer is 50% off the first box plus a free breakfast item for a year.

• How to work with them: the Factor ambassador program gives free meals and commission, with no follower minimum. For a paid integration, pitch the collab contact listed on that page.

Thrive Market

Thrive Market has sponsored about 150 tracked creators, almost 80% of them mid-size, mostly family, homemaking, and home cooking channels with 160,000 to 375,000 subscribers. Most sponsored segments offer $20 off the first three orders plus a free gift.

• How to work with them: pitch the partnerships team for paid sponsorships. The affiliate program is open to creators of all sizes, but it pays commission only.

Helix Sleep

Helix Sleep leans toward large channels: about a third of its roughly 300 tracked creators have more than 1 million subscribers. Its mid-size partners range from a bourbon review channel to an ASMR channel, and sponsored segments usually tie into a big sale.

• How to work with them: pitch the partnerships team ahead of major sales periods. Its affiliate program on Impact pays commission only.

FlexiSpot

FlexiSpot is open to smaller channels and has sponsored about 50 tracked creators in fun niches, from a Pokemon challenge channel with about 370,000 subscribers to a tech channel with about 70,000. Campaigns push one desk model at a time, often for Canadian audiences.

• How to work with them: apply to the FlexiSpot creator program on Impact, or email the contact listed there with a desk setup idea.

Beauty, fashion, and accessories

Beauty and fashion brands work with creators at almost every size, often starting with gifted products and moving to paid content once a creator proves results.

Sephora

Sephora has sponsored about 80 tracked creators, mostly mid-size beauty and luxury channels, but most deals are storefront or affiliate links. Many "Sephora" videos are actually sponsored by brands sold there, so pitch those brands too.

• How to work with them: paid work comes through selective programs such as the Sephora Squad, when applications are open. US creators can also join My Sephora Storefront, which pays commission on sales.

Manscaped

Manscaped has sponsored about 200 tracked creators, mostly mid-size, with a lot of gaming: RPG channels with 185,000 to 255,000 subscribers, plus MMA shows and comedy podcasts. The deal is a personal code for 15% off, and a male audience matters more than the topic.

• How to work with them: partnerships are handled in-house, with no public application. Pitch through the Manscaped contact page with audience data.

Merit Beauty

Merit Beauty is open to smaller channels and works almost only with mid-size creators: just 7% of its roughly 60 tracked creators have more than 1 million subscribers. Calm lifestyle channels, like an English countryside channel with about 75,000 subscribers, fit as well as beauty creators.

• How to work with them: there is no public program. Feature the products in your routines, then pitch through the Merit contact page.

Scentbird

Scentbird has sponsored about 150 tracked creators, mostly mid-size, and not only fragrance reviewers: ASMR, cruise, and sailing channels have all run its sponsored videos. The offer is a big discount on the first month, and the FragTok community remains its core.

• How to work with them: there is no affiliate program. Contact the influencer team listed on the Scentbird press page with fragrance reviews or comparisons.

Ana Luisa

Ana Luisa is one of the friendliest brands here for mid-size creators: only 5% of its roughly 100 tracked creators have more than 1 million subscribers, and partners include a makeup channel with about 30,000. Creators get gifted pieces and a personal link with up to 25% off.

• How to work with them: apply on the Ana Luisa influencer page, open to YouTube, TikTok, and Instagram creators with no follower minimum.

Quince

Quince has sponsored about 50 tracked creators, mostly mid-size fashion and lifestyle channels, like a menswear channel with about 75,000 subscribers. Its deals mix paid integrations and product links.

• How to work with them: there is no application page, but the Quince FAQ lists one contact for YouTube and blog partnerships and another for Instagram, TikTok, LTK, and ShopMy creators.

Warby Parker

Warby Parker has sponsored about 70 tracked creators, nearly all podcasts with 200,000 to 290,000 subscribers. The script rarely changes: buy one pair of glasses, get 20% off additional pairs.

• How to work with them: there is no public creator program. Pitch the marketing team, and podcasters should also be visible to the agencies that buy podcast ads.

Gaming

Game studios and gaming brands mostly sponsor creators who already play and cover their games. Two of them run programs with clear entry thresholds.

War Thunder

War Thunder sponsors more creators than any other brand here: about 700 tracked creators, mostly mid-size, including history and engineering channels as well as gaming ones. The deal is a personal download link with a bonus pack, so the brand pays for installs.

• How to work with them: channels dedicated to the game can join the War Thunder partnership program from 1,000 YouTube subscribers and 1,000 average views. Other channels should pitch the team directly.

Opera GX

Opera GX, Opera's gaming browser, leans toward large channels: many of its roughly 600 tracked creators have more than 1 million subscribers, though smaller ones appear, like an Overwatch guide channel with about 70,000. Each creator gets a personal download link.

• How to work with them: sponsorships go through the agencies Opera works with. Be careful with direct offers: Opera has warned about fake "Opera GX manager" proposals that target small creators.

HoYoverse

HoYoverse, the studio behind Genshin Impact and Honkai: Star Rail, leans toward very large channels: about half of its roughly 200 tracked creators have more than 1 million subscribers. Deals use download links and in-game codes timed with updates.

• How to work with them: join HoYoCREATORS, open to creators with 1,000 or more followers who post regularly about its games.

Gamer Supps

Gamer Supps has sponsored about 150 tracked creators, mostly mid-size streamers and gaming YouTubers, like a Destiny 2 channel with about 355,000 subscribers. Every deal uses a personal code, and its biggest partners even get their own flavors.

• How to work with them: apply through the Gamer Supps partnership page if you stream or post every week.

Money, travel, and languages

Budgeting, eSIM, and language brands sponsor creators whose audiences save money, travel, or learn. Travel eSIM brands in particular are open to smaller creators, although most of their deals are affiliate-based.

Rocket Money

Rocket Money leans toward large channels: about a third of its roughly 400 tracked creators have more than 1 million subscribers, mostly comedy shows and podcasts. The sponsored segment is about canceling forgotten subscriptions.

• How to work with them: its YouTube integrations are separate from the affiliate program, so pitch the partnerships team. The affiliate program targets personal finance audiences in the US and Canada.

Holafly

Holafly is open to smaller channels: about a fifth of its roughly 100 tracked creators have under 100,000 subscribers, like travel couples with 30,000 to 50,000. Most deals are affiliate links with a personal code, rarely flat-fee sponsorships.

• How to work with them: apply through the Holafly affiliate page, then use your results to pitch larger campaigns.

Airalo

Airalo has sponsored about 40 tracked creators, mostly mid-size travel channels, including a walking tour channel with about 10,000 subscribers. The usual deal is $3 off a first eSIM, mostly as affiliate income.

• How to work with them: join the Airalo affiliate program on Impact. Sponsorship requests go through the Airalo Partner Hub instead.

Rosetta Stone

Rosetta Stone fits travel channels: it has sponsored about 110 tracked creators, mostly mid-size, like a couple living on a sailboat with about 80,000 subscribers and a travel and expat channel with about 310,000. Deals usually include a personal link and around 25% off an annual plan.

• How to work with them: there is no creator application, so pitch the partnerships team. Its affiliate program runs through networks such as Impact and pays commission only.

How to approach these brands

Knowing which brands sponsor creators is only the first step. Before you reach out:

• Know what a program pays. Creator and ambassador programs can lead to gifted products and paid work. Affiliate programs pay commission only, so use them as extra income or proof, not as a replacement for a sponsorship.
• Show the product in your content. Most brands look for creators who already use what they sell. One or two organic posts featuring the product make your pitch credible.
• Pitch the right person. Paid deals usually come from the partnerships or influencer marketing team, not from the affiliate program. A contact database such as CreatorsJet's Find sponsors lists influencer marketing contacts at brands, with their job titles.
• Lead with fit, not size. A smaller channel with an audience that matches the brand's customers often beats a bigger generic one.
• Spot more brands in your own feed. On Instagram and TikTok, the "Paid partnership" label and #ad posts in your niche show which brands are paying creators, including brands beyond the 46 in this list.

The full process, from a brand-ready profile to the pitch email and follow-up, is in the guide on how to get brand deals as a content creator.

Pick the brands that already fit your audience

The best brand to pitch is rarely the biggest one. It is the brand whose customers already watch your content. Start with the niche section that matches your channel, prioritize brands that are open to smaller channels if your audience is still growing, and keep the ones that lean toward large channels as goals for later. Each yes builds the proof that makes the next brand easier to land.